About SR Digital

I'm Sam Rafuse, a versatile and data-driven digital marketer based in London with experience spanning both agency and in-house environments.

In 2018, I joined WPP's tech-specialist communications agency, AxiCom, as the first hire for its newly formed Digital Services team. Over the following years, I oversaw the team's expansion to seven specialists, delivering integrated campaigns across paid media, social media marketing, marketing automation, and data & analytics. By the latter half of my tenure, I led the agency's performance marketing and data & analytics function while serving as Account Director for the team.

In January 2024, I launched SR Digital to work directly with brands seeking measurable growth through digital channels.

My approach centres on connecting brands with their audiences through a combination of creative amplification and data-driven insight.

Whether developing and optimising digital campaigns or visualising and streamlining business analytics, I lead with data while focusing on what matters most: actionable insights that guide strategy, inform decision-making, and deliver tangible business impact.