About SR Digital

I'm Sam Rafuse: a versatile and data-driven digital marketer based in London with experience working with both agencies and in-house brands. 

After joining WPP's tech specialist comms agency AxiCom in 2018 as the first hire of their new Digital Services team, I oversaw the team’s growth to a team of seven. Towards the latter half of my tenure, I was the agency’s lead for performance marketing and data & analytics, while serving as my team's Account Director.

In January 2024, I started my own venture as SR Digital.

I relish utilising digital channels to connect brands to their desired audiences at every level by combining creative amplification tactics with insightful data to drive measurable marketing results and business impact.

From developing and optimising digital campaigns to visualising and streamlining business analytics and processes, my approach is data-first, while I pride myself on providing actionable insight that guides strategy and decision-making.